Month: December 2020

It’s no secret that a strong brand that will attract your target market and establish your company as an authority within your industry.  So, how do you build a strong brand? Strong brands have an understanding of the following: What they stand for. What the core offering is. Who their target market is. Who their competitors are…

Your brand is what makes our company stand out, makes you unique.  It’s what people remember you by.  Your brand instills confidence, reassures customers and helps in building trust with those that you do business with. Marketers with a great deal of brand experience are starting to focus their attention on ongoing connections with customers,…

In the old days, they called it press clippings, because you got out a pair of scissors, grabbed stacks of newspapers and got busy clipping. Then you pasted the stories onto 8.5 x 11 sheets and ran them through this thing they called a photocopier. Today, most look up their clips online and forward stories…

I don’t mean hiring private eyes to follow around reporters and tap their phones. It’s smart to see what the press and public are saying about you — or your organization. Here are five reasons to monitor your media. 1) Find out whether your message is working You do have a message and a plan,…

It happens, the dreaded moment when you are stuck with a creative project.  The business owners want one thing, the marketing department sees another and the creative director hasn’t met the mark due to so many multiple directions. What do you do? How do you break through the confusion into clarity?  How do we get…

When it comes to search engine marketing or gaining higher rankings in search engine results the right tool is key. Having knowledge at your fingertips when it comes to what your target market is searching for is key to your success. Many of us use Google’s keyword tool and that provides basic insight, but SEMRush…

You’ve jumped on the content bandwagon, you understand the value in good quality content that serves your user, but where do you start when it comes to coming up with content ideas? You must start with keyword research. Let me explain to you why. You may think that you know what consumers are searching for…

What do readers want — and what to editors and reporters want to see? Here are five ways to catch the eye of your audience, whether you’re writing blog posts, press releases or doing a Public Service Announcement campaign. 1) Pull Back the Curtain Whatever business a public figure is in, it’s a secret world…

Most contractors, consultants and even agencies that have been in business for five or more years have probably encountered a client or former client that was either slow to pay or refused to pay. This situation causes frustration, angst and for some even loss of sleep.  I know, I’ve encountered this myself and unfortunately it’s…

A key skill for any public figure or PR pro is working a room. Some people believe this is a genetic trait, that you’re either born charming and social or you’re not. Those people are wrong. Other people think that working a room means cranking your personality up to 11 and being the sort of…