In my 12 years of experience working with clients, one thing I’ve noticed is there are some business owners that have defined their niche market and have a clear picture of whom it is they are marketing to and there are others that tend to waiver or be unsure. Often business owners view a niche…

There’s a kernel of truth to this myth. Many public relations pros got started as journalists at newspapers or at TV and radio stations. That background helps. Ex-journalists know the business. They know what reporters and editors need. Also, they have more credibility with the press, and will have relationships with the journalists they knew…

Most people who’ve worked in an office have done their share of presentations. A presentation or slideshow for coworkers, the boss or a board of directors is a different animal than a presentation for the press. You’re not trying to inform decision makers and give them options. With reporters and editors, you’re trying to give…

Politicians do it. Rock stars do it. Authors, actors and athletes do it. Whatever kind of public figure you are — or work for — one thing is true: Your suitcase will get battered and you’ll spend far more time than you’d like in tour buses, taxis and airports. Yet you’ll learn develop transversal skills…

Propaganda is manipulating people to do something that’s not in their best interests, and it’s usually the tool of a state, used along with censorship and fear. Public relations isn’t spin and slogans, either. The press and public has never been more sophisticated. They consume media from so many different sources compared to the days…

Press releases as we once knew them have changed. Not long ago we would craft a press release to grab the attention of media, television, newspapers, columnists and more. The internet has changed the rules, a great press release isn’t something that prompts a journalist to write an article about you. Today’s press release should…

Putting out a daily newspaper is hard, hard work. It takes a big staff. Reporters and photagraphers, editors and graphics specialists, layout gurus, proofers, printers — it’s a big undertaking. What if I told you that you could publish a daily e-newspaper, about whatever topic you wanted, without doing a thing? That’s the idea behind…

Google Analytics, most of us have heard of them but the majority of us don’t know how to use it as a valuable resource when it comes to marketing. That’s about to change. When someone first logs into Google Analytics they are often overwhelmed and give up before the discovery the wealth of information inside….

Numbers are unavoidable. A sea of numbers on a page may make sense to an accountant. For a presentation or press conference that explains budgets or statistics, you need transform those numbers into charts or graphs. I won’t get into how to make amazing pie charts in Excel or 3-D line graphs in PowerPoint. What…

Personality makes a brand stand out from the crowd. How do you create the personal feel in a digital world? You create interaction and relationships with consumers that have the potential to be a customer. Consumers still buy from those they like and trust. If they don’t know you, if your brand has no personality…